Transformational & Behavioural Coaching

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Transformational Coaching has evolved as a more complete approach to coaching, shifting from a simple performance-focused tool that has been traditionally used to one of a holistic humanistic and psychological focus. This process focuses on the whole person and not what is just noticeable on the surface. It is a reflective coaching approach that explores a client’s beliefs, cognitive, emotional, sensory and relational patterns amongst others to create a more complete understanding of their perspective on the world.

Through this awareness, there is a much higher potential for clients to unlock greater transformative shifts, break down the negative beliefs, patterns and/ or programmes that may have held them back and open up a doorway and a path to outcomes or changes of the true transformation that they genuinely desire in their lives.

All transformation is change, but not all change is transformation.

We may make changes all the time on the surface and set up an intentional course of action to perhaps how we think, feel and act and in that we have likely changed, but have we transformed?

A Transformational Coach provides individuals with a direct, lived experience of the reality they have created in order to empower them to shift their current paradigm to make way for what is desired. With years of training and superlative skills, a Transformational Coach is an expert who empowers people and organisations at strengthening commitments to their Vision. From these commitments, the outcome is actions that produce powerful results. A Transformational Coach adds a distinctive dimension to coaching in that they are masterful at helping you in revealing the very core interpretations and beliefs that support every aspect of your life that remain unfulfilled. THE ESSENCE OF TRANSFORMATIONAL COACHING Traditional coaching is generally results-oriented and compels clients to practice accountability for what happens in their lives. On the other hand, Transformational Coaching empowers the shift in interpretations which are no longer useful and also empowers a practice of new ways of being that align with desires to reach one’s highest potential. The reason why this type of coaching is transformational in nature is that it focuses on the various states of being that generate actions, which either move the client closer to the desired outcomes or distances them away. Shifting the emphasis from how an individual is being, rather than what is being done, this, in turn, will create transformation, because the way the client is being, is transferable to every other aspect of their life. Therefore, the client transforms their perspective, shifting their paradigm to include more, which allows an expanded catalogue of possibilities to exist. Transformational Coaching intends to get to the essence, to the nucleus of the matter to explore the very nature of being.This is a space of light and shadow, of fear and joy, of limitations and fantastic possibilities. All coaching approaches foster self-awareness, but Transformational Coaching goes way beyond that as it enables a person to attend to the structures which underlie their sense of who they believe they are and then, through exploration, they’re able to achieve who they desire to be.  TRUE TRANSFORMATION Transformation is generally a term used for a dramatic change in form or character; a type of metamorphosis. Although we are constantly changing, we do not transform all the time. The unwavering cycle of life and death offers each of us the greatest transformational experience possible, but within a person’s lifetime, true transformation is a relatively rare occurrence. Think back across the span of your life and try to identify how many times you can reliably say that you ‘transformed,’ as in you went through a period of thorough or dramatic change in form or character—a metamorphosis on an external or internal level. These occurrences are few and far between, so you could count them all on one hand. These are instances of ‘human transformation,’ and it’s helpful to clarify what we mean by that because the meaning influences how we define Transformational Coaching. TRANSACTIONAL VS. TRANSFORMATIONAL COACHING To understand the differences in both these training techniques, let’s first understand the basics. Transformational Coaching is focused on enabling self-actualisation. Far more than ‘options-strategy-action’ to attain goals or clarity or to get better at something, Transformational Coaching goes deep into an individual’s psyche, focusing on who that person is and who they desire to become. Therefore, Transformational Coaching is an ontological approach because it is about ‘being’ rather than about ‘doing.’ This understanding highlights a key distinction between Transactional and Transformational Coaching approaches.  In each case, each method has a very different fundamental premise. Transactional Coaching rests on the principle that a person will uncover what they need to and therefore move forward in significant ways based on their existing way of being. In other words, nothing needs to be explored challenged nor shifted at the level of being for desired outcomes to be achieved. Transformational Coaching, on the other hand, rests on the premise that an expanded or shifted way of being—and the higher-order thoughts, perceptions, and energies available therein—are necessary to uncover exactly what is needed. People will still bring their personal goals, objectives, and big dreams to the table in Transformational Coaching conversations; however, the pivotal question is “Who do I need to be for my goals or dreams to become a reality”? In this case, the ‘becoming’ process is the transformational path and the end game is a higher than realised level of life or existence. To facilitate this process, a Transformational Coach supports people to dive below the surface and submerge themselves in self-exploration, to examine their beliefs, images, and interpretations about who they are and their purpose and place in this world.  It is all of the above which gives rise to a person’s existing way of being, and examining them sheds light on why people experience life as they do. IT’S AN IN-DEPTH EXPLORATION OF YOUR “OPERATING SYSTEM” In relation to transformation, Transactional Coaching reaches its limits because an intellect-based approach is never the vehicle for healing limiting beliefs, which is what it means to release those mental and emotional bonds and beliefs to live an experience of self-actualisation. What is needed is a sustainable shift at the level of being, which in turn requires a transformational approach. A person requires the willingness to face their fears so that they can be free of patterns of thought and emotion that have held them back for a lifetime. Change then happens at the core level of mind, within the person’s internal operating system and when the person grows significantly at this level, what occurs is that it creates the impetus for equally significant shifts in their behaviours, choices and emotions. Over some time, real transformation takes place and the necessary thoughts, attitudes and actions which function to bring envisioned goals into existence will happen organically as an expression of the fulfilment of their higher nature. As a coach, important questions to ask are; how do you work with this? How do you support a person to release limiting beliefs and images that are so entrenched they form the very fabric of that person’s self-identity? INNATE POTENTIAL TO FLY The moment you realise that you have within you a profound well of wisdom and inner knowing that is forever wanting to be expressed, that’s when the process of transformation and meaningful change can begin. Most of us, however we live our lives from the outside in, get stuck in repetitive and looping ways of thinking, feeling, believing and relating to the world. We lack the tools and know-how to develop healthy, loving and nourishing relationships with ourselves, with others and know how to meet our needs. As a consequence, a vast amount of time and energy is expended trying to manipulate and change the outer circumstances of our lives, without fully realizing or interrogating the true power within. Imagine the change that can take place when matching the outer action and the inner power and both of these are in alignment working like well-oiled machinery A transformational approach involves a gearshift in focus to a way being that acknowledges and appreciates who you are at your absolute core, it is geared to a deeper level of change and creates space to see yourself, others and the world differently and grow into who you are meant to become.  This deep level of change that happens on the inside often leads to a shift in your outer world and shows up in health, relationships, purpose, meaning, career etc. It is ultimately the true journey of transformation. CREATING DELIBERATE TRANSFORMATION For many of us, there comes a time when we are being called to grow and change. Transformation can be slow and painful and often sadly is the catalyst after some kind of traumatic incident. The ideal is to create deliberate transformation and don’t wait for suffering before you take the action This process involves a transformation that represents a shift in a way of being, from living our lives based on our conditioned, programmed self (small self) to the higher needs of our authentic self. The process of human transformation is similar to the transformation of a caterpillar to butterfly. Shedding our small self feels difficult, as the transformation commences, we experience resistance and fear our small self wants to keep us safe and in our comfort zone. As the process unfolds the old self or way of being falls away and creates space for something new that emerges. While on the outside we may look the same, on the inside a radical transformation is occurring. Transformation can be a lonely process and having a Transformation Coach to walk along this path is powerful & supportive. The Approach Transformational Coaching is:
  • Human – the assumption is that the client underneath whatever is going on is whole, unbroken and they have the resources they need to make changes
  • Integrative – views the client as a whole person and draws from a range of practices that are utilized to assist in transformation where needed.
  • Holistic – understanding and acknowledging all aspects of the client’s experience and using these to inform the overall transformational approach, where this is cognitive, somatic, relational and behavioural
  • Psychological – an exploration of the client inside and out, beliefs, values, expectations, assumptions and psychological patterns that guide how they show up in life or the work environment
 There will be a need to coach transactionally at times; there will be times when it is desirable to think or act in a more transactional manner. However, the focus is maintained on the growth potential and exploration of being as the deeper change before taking action. Within the sense of Being is true transformation and paramount to doing, the doing / type of action flows from being. If Transformational Coaching is the “vehicle/boat,” you can think of me as your guide. You’re in the driver’s/captain’s seat. I’m simply the “GPS” helping you navigate this transformational journey, navigating any obstacles and choppy waters as they arise. What to expect Whatever your unique goals we’ll uncover what’s truly standing in the way and figure out what is going, and plot a path to take to get you to where and who you want to be. The coaching experience is customized to each individual and fully depends on the specific situation and what you want to get out of our time together. You will be entering a safe space to open yourself to true transformation.